Evey K
Evey K
Evey Kwong — Art Direction and Graphic Design
Evey Kwong — Art Direction and Graphic Design
Evey Kwong — Art Direction and Graphic Design

Who i am

I move brands forward. Through progress by design. Berlin / Kuala Lumpur

“Branding should never be an endpoint.”

     —Terry Stephens (Moving Brands)

Profile

Evey was born in 1983 in Kuala Lumpur, studied graphic design at the Academy of Arts Leipzig in Germany.
 
In 2005, Evey worked with William Harald-Wong in Kuala Lumpur and moved to Berlin in 2007. Between 2011 and 2016, Evey worked with claudiabasel, MetaDesign, TLGG and her own clients in Berlin, helping companies and cultural institutions to develop visions for disruptive future using insight gained from working on innovative products and technologies.
 
From February 2017 to present Evey was collaborating with State in Berlin as a Lead Designer, in charge of design devel­op­ment and imple­men­ta­tion of Mounting Systems design strat­e­gy on the brand and prod­uct lev­els, with the pur­pose of medi­at­ing a con­sis­tent, rec­og­nisable, dif­fer­en­ti­at­ed and future-ori­ent­ed image to cus­tomers and corporation, at all rel­e­vant touch points. 
 
Presently, together with Jan Lindenberg, Evey was invited to Uckermark to research, practise and teach on primitive technologies in a modern context.

Services

Discover and design possibilities. Visual-based research and insights, experience maps and customer journeys, competitor and trend analysis.
 
Design for brands. Brand strategies, brand architecture, brand platforms, brand positioning, behavioural principles, naming.
 
Design for systems and experiences. Visual identities, service design, digital products, signage systems, packaging design, retail- and office spaces. 
 
Design for change. Employer engagement, brand portals, change management, implementation.
 
Design with and for attitude. 
 
Years of experience and expertise working with clientele from Mounting Systems (DE), Siemens, audi ultra, S7 Airlines (RU), adidas, Hansgrohe (DE), Nestlé, Konzerthaus Berlin (DE), bäumlin + john (CH), Shift Festival (CH), Od-theater (CH), Culturescapes (CH), VCR Café (MY), the Japan Foundation (MY) 

Persona

Evey Kwong — Art Direction and Graphic Design

Awards

German Brand Awards Winner

‘Excellence in Brand’ & ‘Product of the Year’ for Mounting Systems GmbH

— 2018, Berlin (DE)

 

102030 Antalis “Young Gun of the Year”

Selected as the Young Gun by 10 established creatives in Malaysia

— 2013, Kuala Lumpur (MY)

Art Director+Designer

Evey Kwong