The problem

Mounting Systems has gone through a turbulent market competition as a manufacturer of photovoltaic racking systems. With the end of government subsidies, the solar industry has entered an era of economic maturity. Surviving in the market largely depends on corporation’s flexibility, efficiency and cost-effectiveness. Under new management, and with a strategically crucial new product in the pipeline, we were approached to redefine the company’s communication and marketing.

The process

Through a series of workshops with senior management and representatives from key departments, we developed the idea of the Visionary Developer. Two strengths stood out: a dedication to the continual improvement of solutions to well understood problems, and the foresight to anticipate future change in a dynamic marketplace. This characterisation helped to realign the company behind a shared sense of purpose and common long-term goals.

We designed an extensive corporate image to shape their strategy’s credibility as a Visionary Developer. We also shaped the marketing campaign in the run-up to the launch of the SigmaTracker, which was presented alongside the new visual identity at Munich’s Intersolar trade show in 2017. We developed a dedicated product website, produced promotional and technical brochures, data-sheets and sales materials, as well as designing the imposing 256 m² trade show stand.

The result

With the major and intense change, we proudly celebrate the result of a new CI: a bold logotype, providing the company with an evocative, abstract mark underlining its legacy of engineering excellence and pointing self-confidently towards the future.

What i did:
Corporate design, campaign concept, print design, trade-fair stand design, UX/UI design

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