Selected design work

Theater Erlangen╱Website and AR App╱UI/UX Design, Augmented Reality, Research and Concept, Look and Feel, Information Architecture

For the regional noble Franconian, we redesigned the digital presence for the baroquan Theater Erlangen.

As a team project, we created a playful, yet distinctive look to make visible connections with the future; making sure the theatre appeals to the 21st century audiences and communication technologies.

The newly elaborated illustrative style overlaps the theatrical programs and participative arts, linking to the theatre’s legacy of being youthful and active. Elements and features for the website are created with wit, attention to detail illustrations and animated components to reimagine theatrical experience to pull the younger crowd.

We also included accessibility features on the website to communicate inclusivity and openness.

In collaboration with Neue Gestaltung

Komische Oper Berlin ╱ Website ╱ Design Direction, UI/UX Design, Workshop and Consultancy, Information Architecture, Prototyping, Wireframing, Digital Assets and Web Guideline

The Komische Oper Berlin stands for vibrant and humorous opera, operetta and musicals. Its history goes back to 1892, when the building was inaugurated as “Theater unter den Linden”. Following the appointment of Barrie Kosky as the new artistic director in 2011, we reimagine the music theatre’s visual identity and accompany the house for over a decade.

With the existing graphic identity, I further designed to simplify for the highly adaptable set of visual devices, including a new and comprehensive website. This resulted into enabling the theater team to tapping deep into the opera’s communicative potential, finding new voices to address its heterogeneous clientele.

For and in collaboration with State ╱ Web development by Spiritec GmbH

Komische Oper Berlin╱Ticketing System╱Design Direction, Ticketing UI/UX Design, Workshop and Consultation and Digital Assets

For Komische Oper, tradition is understood as a process of continuous renewal, and so does the look and feel of the online ticket system. Much attention is paid to detail: the seamless, tangibility, and memorability of the ticketing experience, have become a much charismatic feature of the opera house.

For and in collaboration with State ╱ Web development by Spiritec GmbH

Die Junge Akademie╱Key Visual, Booklet, Poster and Digital Banner

“Worldviews” are not only spatial and temporal and limited, they are also influenced by social circumstances. Science is not exempted from this: Despite the ideal of objectivity, researchers’ thoughts and actions are influenced by certain views of the world—scientific, but also non-scientific. For the 2020 edition of ”Salon Sophie Charlotte”, a series of posters were presented as a way-finding system; a flyer in form of a fanfold as a complimentary medium to the holographic installation; and a vibrant key visual to communicate the theme.

⭢ Graphic design
⭢ Social design [futurprimitiv]
⭢ About me

Sektorbeirat ╱ Corporate Design, UI/UX Design, Design System, IA

The Sector Advisory Board advises DB InfraGO AG on all issues relating to the development, expansion and maintenance of the German rail network. The committee is made up of representatives or representatives of rail transport companies and the organisations of the federal states responsible for the local transport.

For and in collaboration with adlerschmidt

⭢ Visit

German Greens ╱ Design Explorations, UI/UX Design, Design System, IA, Testing

Giving political agendas and policies a center stage.

⭢ Case study

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Sovereign Tech Fund ╱ Open Digital Infrastructure ╱ Corporate Design Explorations, UI/UX Design, Information Architecture

The Sovereign Tech Fund supports and invest in the development, improvement and maintenance of open digital infrastructure. The goal is to sustainably strengthen the open source ecosystem, focusing on security, resilience, technological diversity, and the people behind the code.

The design exploration began with the guiding idea that digital tools should be integrated seamlessly into our technological everyday lives. It then evolved from patterns to modular layouts, which can be applied dynamically to build information architecture, navigation flow, overlaying combination with the imagery world, icons and color schemes.

For and in collaboration with Village One

⭢ Visit

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Reeperbahn Festival ╱ Music Festival ╱ UI/UX Design, Information Architecture and Digital Assets

Founded in 2006, Reeperbahn Festival is the biggest club festival in Europe and an international platform for pop culture and the music industry. It offers a broad spectrum of experiences and opportunities for music, industry, and society, with a clear commitment to diversity and sustainability.

Together with the Design Lead, we designed for the Minimum Viable Product (MVP) phase for the festival with the goal of bringing radical change and lifting the festival to an international standard. 

In collaboration with State ╱ Web development by E-Fork

⭢ Visit

Verband der Musik- und Kunstschulen ╱ Cultural Content Cloud ╱ Art Direction for Styling 

The Cultural Content Cloud is a digital platform for all Brandenburg cultural institutions to easily present their content and programs and make them reusable. The platform and a tool is designed for digital and non-linear storytelling, enabling the distribution of a wide variety of media formats – audio, text, photo, video, 3D-interactive spaces, and objects – while serving also as a networking tool among the institutions. For this project, I designed and readapted the styling for VdMK Content Cloud.

In collaboration with State ╱ Web development by E-Fork

⭢ Visit

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Sound City — Festival der Musik- und Kunstschulen Brandenburg ╱ Music Festival ╱ Corporate Design, Design Direction, Information Architecture, UI/UX Design, Print Design, Digital Assets, Motion Design and Social Media, Testing

Sound City is a festival of the music and art schools of Brandenburg, organised jointly by the Brandenburg Association of Music and Art Schools and the hosting city and district. Every two years, the festival turns a town in Brandenburg into a large and lively open-air stage. I developed and designed the corporate design and produce all digital and analog festival campaign assets from the start to the launching stage.

Emblematic, clarity and power. The new design draws on the 17 rural districts, evoking an image which Brandenburg can proudly represent.

Having launched with the rebrand and website in June 2023, the audience and reception have expanded and covered by the press and beyond. Sound City — the new branding succeeds in recognising what rural communities have to offer on the local regional stage.

In collaboration with State ╱ Web development by E-Fork

⭢ Visit

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Mounting Systems GmbH ╱ Corporate Design, Campaign Concept, Print Design, Pictograms and Brand Guideline

We created a new identity for a leading developer of racking systems for photovoltaic panels. Facing tough competition in a turbulent marketplace, and with a strategically crucial new product in the pipeline, we began working with the company during a phase of intense change. At the center of the new CI: a bold logotype, providing the company with an evocative, abstract mark underlining its legacy of engineering excellence and pointing self-confidently towards the future.

In collaboration with State. Winner of the German Brand Award 2018 in the categories “Product Brand of the Year” and “Building & Elements”.

⭢ Visit

Pssbl ╱ Fashion label ╱ E-Commerce Website ╱ Design Direction, UI/UX Design,  Digital Editorial, Content and Channel Strategy, Touchpoint Mapping

What it means to be sustainable in today’s fashion scene? We updated an urban fashion label to reflect the digital conditions of contemporary communication.

We addressed contemporary issues fashion faces: on climate, environment, production, consumption, and wellbeing for people.

With a strategic approach to design, we investigated the overarching goal of sustainable and circular fashion design for the digital world. The digital presence and strategic framework were built to embrace a scalable eStore, dialogs and B2B markets opportunities. Additionally, the redesign includes topic and methodologies such as local regeneration, new material understanding and value, crafts and remake and repair skills.

In collaboration with Neue Gestaltung

⭢ Visit

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Theater Erlangen ╱ Website and AR App ╱ UI/UX Design, Augmented Reality, Research and Concept, Look and Feel, Information Architecture

For the regional noble Franconian, we redesigned the digital presence for the baroquan Theater Erlangen.

As a team project, we created a playful, yet distinctive look to make visible connections with the future; making sure the theatre appeals to the 21st century audiences and communication technologies.

The newly elaborated illustrative style overlaps the theatrical programs and participative arts, linking to the theatre’s legacy of being youthful and active. Elements and features for the website are created with wit, attention to detail illustrations and animated components to reimagine theatrical experience to pull the younger crowd.

We also included accessibility features on the website to communicate inclusivity and openness.

In collaboration with Neue Gestaltung

DOK Leipzig ╱ International Festival for Documentary and Animated Film ╱ Website ╱ MMP Phase ╱ UI/UX Design, Information Architecture, Icon Design and Digital Assets

DOK Film Festival Leipzig is one of the leading international festivals for artistic documentary and animation films and a renowned industry platform for the development, (co-)financing, and distribution of new creative documentary films.

I designed for the phase of Minimum Marketable Product (MMP), to evolve the festival into a digital brand, developing the user-centered digital hub for film submissions, accreditation, ticket purchases and hospitality features, integrating the extensive archive into a comprehensive media library, while also creating the new logo and whole corporate identity.


In collaboration with State ╱ Web development by E-Fork

⭢ Visit

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Komische Oper Berlin ╱ Webshop ╱ Design Direction, Ticketing UI/UX Design, Workshop and Consultation, Digital Assets

The Komische Oper Berlin stands for vibrant and humorous opera, operetta and musicals. Its history goes back to 1892, when the building was inaugurated as “Theater unter den Linden”. Following the appointment of Barrie Kosky as the new artistic director in 2011, we reimagine the music theatre’s visual identity and accompany the house for over a decade.

With the existing graphic identity, I further designed to simplify for the highly adaptable set of visual devices, including a new and comprehensive website. This resulted into enabling the theater team to tapping deep into the opera’s communicative potential, finding new voices to address its heterogeneous clientele.

In collaboration with State ╱ Web development by Spiritec GmbH

Swipe ⇄

Die Junge Akademie ╱ Key Visual, Booklet, Poster and Digital Banner

“Worldviews” are not only spatial and temporal and limited, they are also influenced by social circumstances. Science is not exempted from this: Despite the ideal of objectivity, researchers’ thoughts and actions are influenced by certain views of the world—scientific, but also non-scientific. For the 2020 edition of ”Salon Sophie Charlotte”, a series of posters were presented as a way-finding system; a flyer in form of a fanfold as a complimentary medium to the holographic installation; and a vibrant key visual to communicate the theme.

About me

👋 I’m Evey. I’m a designer, researcher, educator, and a creative with a restless spirit. More practically, my work focuses on understanding how design can be used as a strategic tool in times of crisis, developing design practices that are both effective and ethical.

My work ranges from design direction and strategic design to creating visual identities, design systems and for the UI/UX.

I run a social design initiative, futurprimitiv, which connects 🪢 people (craftspeople, designers, local residents) with hidden knowledge and intellectual capital, material resources and place. Under this premise, I conduct various actions from field trips, lectures to exhibitions by collaborating with public and private institutions. I also run workshops to share my design expertise with art and design school students.