“Evey did a great job in 2 essential phases of the project: She helped pushing the digital design language to new levels, to then apply it and build a cohesive and structured system of components — the building blocks to assemble the new gruene.de.”

With the German Greens becoming part of the government in 2021, the party’s federal website required a significant facelift. The challenge: to reinforce their role and core values as a governing party, positioning them for the upcoming election campaigns. The goal: to facilitate clear and accessible communication of political agendas and policies to voters.

Standardised usability with maximum transparency — the result of the relaunch is a website that creates proximity, conveys the new design and provides the basis for future components — such as the election campaign updates and editorial modules.

Scalability and flexibility

Our approach to the web design overhaul is sustainable and responsible, balancing strategic design solutions by enabling the visual elements and (most importantly) content to take the center stage. For the project, we successfully enhanced the information architecture and navigation flows and introduced new approachable entry points into their complex political contents.

We use a scalable modular principle to implement content-specific requirements. Using clearly defined elements, templates and components, the contents are able to be differentiated, while bringing a consistent appearance across the entire website.

A bold step forward for the gruene.de style guide

IA in navigating mind and impact

We defined the visual and typographic hierarchies, interactions and transitions, expanded and defined the design systems which helped to organize the structure of the web interfaces. We also believe that a certain clarity can be achieved by the use of proportional scaling on modules to highlight the party’s milestone and core themes.

In collaboration with Ponder

Strategy & Design Direction: Peter Rudolph and Carolin Schnurrer
Design: Evey Kwong, Moritz Guth and Peter Rudolph
Coding: Limebit GmbH

with gruene.de team

Anna Franziska Schulze
Franziska Goebel
Elias Keilhauer
Max Heinemann
Benjamin Birkner
Raphael Kreusch