Spearheading identity and landing page
Our approach to the web design overhaul is sustainable and responsible, balancing strategic design solutions by enabling the visual elements and (most importantly) content to take the center stage. For the project, we successfully enhanced the information architecture and navigation flows and introduced new approachable entry points into their complex political contents.
We use a scalable modular principle to implement content-specific requirements. Using clearly defined elements, templates and components, the contents are able to be differentiated, while bringing a consistent appearance across the entire website.
Visual research into railway history
We developed a design system that is consistent with the existing gruene.de style guide, while challenging the status quo of the style guide by expanding the official colour scheme's use cases beyond its print-based limits. The combination of thematic icons, placement of people in the foreground and the accent color palette to manifest the party’s transformation, renewal and change.
IA in navigating minds and impact
We defined the visual and typographic hierarchies, interactions and transitions, expanded and defined the design systems which helped to organize the structure of the web interfaces. We also believe that a certain clarity can be achieved by the use of proportional scaling on modules to highlight the party’s milestone and core themes.
Tim de Gruisbourne, UX Design Team Lead
Tim de Gruisbourne, UX Design Team Lead